February 3rd, 2012
Coffee in one hand RAJAR data release in the other, we have been pouring over yesterdays Q4 2011 RAJAR results with great interest.
At this time of the year all eyes turn to London’s listenership, which this quarter leaves Globals Capital FM London sitting proud, with Johnny Vaughan having helped to create Capitals successful breakfast show. Will his departure from the station have an effect on the next RAJAR? Hot on the heels of Capital is Magic with a rise of 8.7% in listeners.
What has been most prevalent in this quarters RAJAR is the strength of the national brands stations such as Talksport seeing a large boost from coverage of the Rugby world cup, which can only be strengthened further in the coming year by their coverage of Euro 2012. Other national stations followed this trend with Kiss and Smooth putting in strong performances and JazzFM showing an impressive 14.3% increase year on year.
DAB radio put in another increase quarter on quarter and is showing a 19.4% share of the radio market. Over 2012 and into 2013 the rise of internet integrated TVs in the home and the continued exponential growth of devices such as Apple’s Ipad will help to further boost digital radio listening. As stations follow in the footsteps of groups like Absolute whose digital integration through many apps and now, their high quality audio streaming seem to be going from strength to strength.
For further diagnoses of the radio industry and how this quarter’s RAJAR figures will affect your radio advertising drop us and email or give us a call.
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert
Tags: Capital FM, Johnny Vaughan, Magic FM, RAJAR, RAJAR Results, Talksport
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January 30th, 2012
According to sources Talksport have responded positively to the BBC Trust’s finding into content on BBC Radio 5 Live.
In a review the BBC Trust have said that BBC Radio 5 live should be providing more coverage of minority sports and more news programming.
“We welcome the BBC Trust’s findings, and in particular its decisions to strengthen 5 Live’s commitment to 75% news, and to ensure coverage of minority sports,” commented Scott Taunton, managing director of UTV Media (GB) to The Drum modern marketing and media magazine.
Whilst BBC Radio has always had a special place when reporting our nation’s favourite sports events, we may be witnessing another wave of BBC sports coverage cuts. This type of change would only serve to empower and embolden the commercial radio sector’s ability to procure, showcase and benefit from the biggest sport events. More commercial audience equates to more advertiser opportunities.
From our point of view it’s a win win!
If you have ad brands that will benefit from exposure in a sports coverage environment or you would just like to know more about the types of sports coverage commercial radio can deliver – please email us or call 0207 8418744.
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert
Tags: bbc radio 5 live, bbc trust, sport advertising, Talksport
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June 23rd, 2010
I’ve just been onto the Talksport website. I make it my business as a radio advertising expert to regularly do a ‘secret shop’ on all of the main radio station websites.
What struck me as fascinating about the Talksport site was just how much of a multimedia zone it has become and how much World Cup content is available there. Podcasts, videos, articles, pundits, photos, predictions, wallcharts….you name it, they’ve got it. And fair play to them.
The real media change that this typifies is the change taking place at the well run radio stations that have an innately strong editorial nature (such as Talksport, Classic FM, LBC, Jazz FM).
For this fairly rare breed of UK radio stations, they offer yesterday’s radio advertiser a fully immersive multimedia approach today. In this time of change, herded interest and content consumption, stations like Talksport can seize on events like the World Cup by providing access to more than just their listeners. By building the requisite functionality, they can add viewers, readers, community members, social networkers, fans and more to their ever growing list of content customers.
In a changing world of media consumption, we know radio. So we’ll keep secret shopping and make it our business to keep you turned on and tuned in.
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk
Tags: Radio, Radio Advertising, Radio Adverts, Specialist Radio Agency, Talksport, World Cup
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