July 29th, 2010
We’d all like to have our own radio station. So technologies like Spotify , Last FM, We7 Radio and others all allow you to access this world of Radio On Demand.
And just as we would all like to have our own unique radio station, so it is that every client would like to have radio commercials that are unique to his company and his brand.
Commercials he can call his own.
Which brings us back to Radio Experts, whose experience and expertise has helped clients across a wide range of disciplines: estate agents; tourism and travel; house developers ; private health insurance.
Clients who benefit from innovative planning, precision air time buying and stimulating creative.
Clients who demand to use a specialist and therefore expect the best.
Radio Experts has the client list and the testimonials to back up its specialist credentials.
Ask to see them. Even better give Radio Experts a brief.
Once you’re tuned to Radio Experts, you’re locked onto the best show in town!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk
Tags: Last FM, Radio Ad, radio advertising agency, Radio Commercials, Radio Experts, radio experts brief, Radio On Demand, Spotify, We7
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January 25th, 2010
Happy monday morning!
As more and more people are now listening to both DAB Radio and FM Radio, a device where you can seamlessly switch between the two is long overdue.
So I was pleased to see the news that Digital Radio UK are working with the major players in the industry such as Sony, Roberts, Frontier Silicon and more to ensure the smooth operation of devices that can link up in this way.
But is this integration enough though?
What about online Radio, Radio On Demand and the wider issues of delivering audio into our personal space? With people “browsing / tuning” into Spotify, We7, Deezer, Last.fm and using their own personal media players on the move and in their cars – surely a device which can successfully encompass all of these platforms will be the King and Master of Broadcast Audio.
Over the coming months many advancements in technology will help shape the future for the personal media device, this month alone we’ve seen some exciting previews of Google’s Nexus 1 phone and rumoured release of the Apple ‘iSlate’ (said to be announced on the 27th of January at their press conference).
The market is moving, the technology is moving and the way we can reach listeners with persuasive audio is moving. Which is why your Radio Experts are on hand to guide you through these exciting times.
Keep up to date with us at this blog and if you have any questions just contact us, the details are below. Or click here to join our Radio On Demand mailing list!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk
Tags: Apple, Apple 27th January, Apple Islate, Broadcast Audio, DAB, Deezer, Digital Radio UK, Frontier Silicon, Google Nexus 1, RAB, Radio Experts, Radio On Demand, Roberts Radio, Sony, Sony Radio, Spotify, We7
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January 5th, 2010
I think I’m just realising what it must have felt like to be Archimedes as he leapt out of the bath or Captain Cook as he landed at Botany Bay, Australia. It feels good to discover things.
OK – I accept that discovering a new planning formula for Radio On Demand campaigns may not quite have media planners hopping around naked screaming ‘Eureka!!’ but its still something we find very exciting here at Radio Experts.
We’re calling it the Radio On Demand Principle – because we’ve uncovered something very interesting about campaigns with Radio On Demand sites (like Spotify, We7 etc)
Through a series of campaigns and then carefully tracking their responses and characterisitcs, we’ve mapped an esserntial part of the DNA of what audio strategies will work best with sites like Spotify. We believe in researching because we believe in learning….otherwise what’s the point?!
In the past, Radio Advertising has always worked to rules of thumb about how important listener reach is to a campaign and how important frequency of message is for those listeners……..
But the equations are quite different for Radio On Demand….in fact they are very different.
If you are a brand or a planner and you are serious about embracing Radio On Demand sites like We7, Spotify, Deezer etc then this is MUST KNOW INFORMATION.
There is a direct correlation between Campaign click through ratios and our new planning strategy for Radio On Demand but its complicated stuff, so if you would like to know more about what works with Radio On Demand campaigns with services like Spotify, We7 and others, you can email me at the address below……
Happy New Year to you!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk
Tags: Advertising, Deezer, Radio Advertising, Radio Experts, Radio On Demand, Spotify, We7
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September 17th, 2009
I’ve been busy with my Bunsen Burner, lab coat, headphones and calculator, I’ve been merrily deconstructing the formulas for success in this new audio environment, Radio On Demand. The result is that I can offer clients a Radio Expert On Demand service that delivers a smart route to independent advice and sophisticated audio and media work.
In our travels over the past month we’ve heard a lot of opinions and excitement about our pioneering work as Radio Experts On Demand. The way we see it, there are three Radio On Demand players to highlight to you right now:
- Spotify – now closing in on 2.5 million users across the UK
- We7 – delivering 2.5 million users also – and through a selection of services
- Radio Experts On Demand– forging close links with this emerging industry and generating fascinating media and creative intelligence on what works and why.
If you have campaigns that require carefully honed geographic/conurbation or age targeting then we recognise the brief for you and put Radio On Demand schedules alongside the other stations we recommend. Its quite simply ‘another way’.
Looking for women 25-44 in Greater Manchester postcodes? We can deliver audio impacts on them and only them with our bank of Radio On Demand suppliers.
Looking for regional 45+ audience for travel products? Our Radio On Demand solutions could be perfect.
Want 25-54s with South Coast postcodes for property Open Weekends? We have some stunning Radio On Demand solutions and case studies for you.
The possibilities are endless because Radio used to offer three tiers, national, regional and local, but Radio On Demand services (like Spotify and We7) offer a 4th tier.
To find out more about our aggressive work in this new space, including how we have achieved click through rates at more than 10 times the average for some clients, just speak to the Radio Experts team. Its our favourite subject at the moment!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio agency. tim.cowland@radioexperts.co.uk
Tags: Commercial Radio, On Demand, Radio, Radio Advertising, Radio Expert, Radio Experts, Radio On Demand, Spotify, We7
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