January 24th, 2012
IPhone’s at the ready SpotOn Radio Spotify apps at the steady…Further to our post back in November 2010, it has now been confirmed that Londons Underground will have Wi-Fi enabled in ticket halls and on station platforms ready for the 2012 London Olympics.
Speaking exclusively to Mobile Marketing magazine yesterday, TFL director of strategy and service development Gareth Powell said that London Underground is on track to deliver wi-fi services at up to 120 stations before the 2012 Olympic and Paralympic Games.
It is unclear yet as to which provider will be supplying the wi-fi provision, this all ties in with Ofcoms plan for the Olympic games for wi-fi provision, according to an Ofcom report, a record number of media is expected to descend on London this summer for the 2012 Olympics.
Careful management of London’s airwaves is said to be “essential” for coverage of the seven weeks of the Olympic and Paralympic Games, and Ofcom has reportedly been working on a plan since 2006.
We are very excited about the 2012 Olympic Games, and the fantastic radio coverage opportunities, not to mention the thousands of extra radio listeners who will descend on the capital and the added infrastructure which will develop radio within the capital for the future….
Whether you want to take advantage of radio advertising audience opportunities during the Olympics or you’re just concerned that coverage you have planned for that time might be affected – please get in touch, we’re gearing up for the games!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert
Tags: olympics radio, radio adv, Radio Advertising
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January 3rd, 2012
Well we’re back from our fab break with stories to tell. We’re particularly proud of one of our Experts and his family who not only spent time helping others this Christmas but also found themselves whisked off to The Today Programme on BBC Radio 4 for the December 29th show.
The show focussed on volunteer communities at Christmas and went out to the show’s phenomenal 7 million plus listeners. You can hear an extract here or it is available here on the BBC iPlayer. Happy New Year!
Posted by Tam McGregor – Logistics Officer at Radio Experts, a London based specialist radio advertising agency. You can follow Tim Cowland on twitter @timcradioexpert
Tags: BBC Radio, Radio 4, radio advertising agency
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December 9th, 2011
Wackhead Simpson does radio prank calls like nobody else….listen and enjoy
[youtube http://www.youtube.com/watch?v=fgTanD_owWY&w=300&h=233]
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert
Tags: radio prank calls, wackhead simpson
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December 7th, 2011
Massive Kudos to Smooth and Simon Bates for announcing that next week their breakfast show will be broadcast from Camp Bastion, Afghanistan. Making such a bold move proves that commercially the station has balls of steel and true genuine pride in its Britishness.
Commendable, admirable, inspirational, courageous – the superlatives trip off the tongue but the real winner is the troops who will have an open portal to send messages home, receive messages from home and to tap back into the nation in a real, meaningful and live way.
From Monday December 12th, Smooth’s Breakfast Show (6-10am) broadcasts live from Camp Bastion, Afghanistan. It promises to be a ground breaking piece of broadcasting. Good on ‘em.
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk. @timcradioexpert
Tags: Radio Advertising, simon bates, smooth radio
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November 30th, 2011
It’s the sickness season, and we all have to soldier on through. Just don’t be tempted to read the news if you’re as ill as this woman!
Click here to hear the audio…
Tags: Radio Ads, Radio Advertising
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November 22nd, 2011
Well, we heard it through the grapevine, and now its happened. As of this morning, Absolute Radio 60s has launched on Digital radio.
We’re getting some pretty good vibrations about this new project from Absolute’s now prolific gang of digital station brands.
But will Absolute Radio 60s prove to be a house of the rising sun for Absolute or will it be a ‘bad moon rising’? Its hard to say.
Sure, Absolute 80s has been a compelling success with close to a million listeners but Absolute 70s, 90s and noughties have proved less ‘come on baby light my fire’ and more ‘where did our love go?’
So, all in all, a committed sixties sound for digital radio will be a welcome addition, we’re sure you’ll give it a try – and then the big question “will you still love them, tomorrow?’
Absolute Radio 60s launched this morning at 10am – unleashing a wave of big hair and bell-bottoms. People Get Ready.
Tags: Absolute 60s, Absolute Radio, DAB, Digital Radio
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November 21st, 2011
You may have noticed that as of this morning there was a big change in London’s breakfast radio landscape. On Friday afternoon news spread like wildfire that Johnny Vaughan had left Capital Radio and that Greg Burns would be filling in with Lisa Snowdon.
As London’s biggest commercial breakfast show, Johnny Vaughan’s departure from Capital will lead to an interesting shake up of London’s radio talent. In the short term, Greg Burns is nominally ‘filling in’ until a big name replacement is found. Rumour has it that Johnny Vaughan is moving on to a prime time TV commitment (Daybreak?), but for now Capital’s phenomenally successful tradition of market leading breakfast shows is under the spotlight. Will Greg Burns grow into it? Will audience grow or decline? The new year breakfast show battleground promises to be even livelier than usual, we wait and listen with intrigue…
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.u
Tags: Breakfast Show, Capital FM, capital radio, Johnny Vaughan, Radio Advertising
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October 28th, 2011
Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb…
Having taken a bit of a breather from the business over the past few months, today reminded me how much changes at the cutting edge of wireless (and how fickle the beast that is RAJAR can be)!
It’s always reassuring to see the market practising what it preaches with Global’s marketing investment, particularly on Capital, clearly paying off for them now. The fact that it was impossible to call the line up in London is evidence that the competition is hotting up again, which from an advertiser perspective is good news as nobody can afford to get complacent.
Bauer will be disappointed with the Magic numbers but hopefully celebrating the great results across their Place portfolio, where their stations are top dogs in 20 of their 21 TSAs – a phenomenal achievement given that it’s still relatively early days since the re-brand but gives a strong signal that their local strategy is hitting the mark.
It’s a shame to see Absolute’s flagship station still struggling but unsurprising that their digital 80s spin off has turned in what it is fast becoming a predictably great performance – they should feel rightfully optimistic ahead of the planned 60s launch.
But surely the shining star of today’s book has to be Smooth Radio? Delivering record levels of everything must be a great way to celebrate their first birthday as a national station, with a cracking performance in London, which has always been tricky territory for them being the icing on the cake.
It’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb.
See our original article on mediatel here…
Radio Experts, a London based specialist radio advertising agency.
Tags: Radio Ads, Radio Advertising, Radio Specialists, RAJAR
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February 17th, 2011
Hats (and pants) off to BRMB, Orion’s flagship radio station for Birmingham, who’ve gone one step further than their famous promotion last held in 2006 when they ran a competition to choose two strangers prepared to get married to each other.
This time the love-matching BRMB team have returned to the basic idea of strangers getting married – only this time it will be a naked wedding. Youch, I wouldn’t want to see the photos of the dancing.
Bit in this age of ever-decreasing localness and radio stations that trophy celebrity over on-air creativity, I take my hat, pants, socks, vest and cravat off to BRMB. Good radio breaks boundaries and great radio creates memories that last for a lifetime.
So well done BRMB, I hope they’re naked wedding promotion is a massive success. And quite frankly, its something I’d rather listen to than watch!
Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk
Tags: brmb, Radio Advertising, radio advertising agency
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